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Chongqing Major Revs Up Viewership for Dota 2 on Twitch

作者:恒丰娱乐-恒丰娱乐在线-恒丰娱乐官网      发布时间:2019-11-06 15:28:29

  Esports tournament organizer StarLadder’s first ever Dota 2? Major—the Chongqing Major—led a surge in viewership for the title as Valve’s multiplayer online battle arena game kicked off its Major esports efforts for the 2019 calendar year.

  Led by two of StarLadder’s? main channels for Chongqing Major coverage, Dota 2 shot up to 13.34M hours watched on the week. From Jan. 19-27, StarLadder’s top two channels each drew more than 3.8M hours watched with around 140 hours of airtime each and an average of more than 29K concurrent viewers (CCV).

  The coverage was enough to push Dota 2 to the third most-watched game on Twitch and give StarLadder two of the platform’s top three performing channels for the week.

  The Chongqing Major is the second Dota 2 Major of the 2018-2019 competitive season. The first was November’s Kuala Lumpur Major run by PGL, and the next will be DreamHack’s? DreamLeague Season 11 in March. Each Major boasts a prize pool of $1M and a significant number of pro circuit points that help determine who will qualify for The International, Dota 2’s premier global tournament.

  While the success of StarLadder’s top Twitch channels served as a strong indicator of the event, the true audience reach for the Chongqing Major is difficult to calculate. Along with streaming on numerous Twitch channels in various languages, StarLadder collaborated with ImbaTV and Chongqing Cable Networks to produce coverage of the event for an Asian audience from Jan 19-27.

  As was the case in 2018, Dota 2 viewership on Twitch is largely driven by esports, and Major events play the most pivotal role in sustaining the title’s viewership before The International is played at the end of the summer. Last year, Dota 2 was the third most-watched game on Twitch, and outside of TI, the title’s viewership spikes came during Major events.

  For an organizer like StarLadder, this means increased exposure for the event’s sponsors like male grooming brand Axe, software solutions company SAP, and PC hardware company Omen by HP.

  It is difficult to draw any sort of year-over-year comparison to Chongqing because no Major took place in January of last year, and this is StarLadder’s first Major. The closest Major in terms of calendar timeframe last year was ESL? One Katowice at Spodek Arena, which served as the third event of the 2017-2018 season from Feb. 20-25. However, that event was primarily streamed live on Facebook, not Twitch.

  A more feasible comparison to make would be to PGL’s Kuala Lumpur Major from Nov. 9-18. With one more day of coverage, PGL’s top two channels were the top two most-watched on Twitch of the event’s length, but it’s worth noting that the event came following the conclusion of Riot Games’? competitive League of Legends? season.

  During the 10 days of the Kuala Lumpur Major, Dota 2 was the third most-watched game on Twitch—the same as Chongqing—and the game drew 16.12M hours watched. Additionally, PGL’s main English and Russian channels drew almost the exact same viewership at right around 4.6M hours watched.

  This year, Dota 2 attracted 17.4M hours watched during the nine days of the Chongqing Major. StarLadder’s English stream recorded 4.19M hours watched, and the Russian broadcast had 3.89M. However, the average viewership from StarLadder’s top two channels was higher than PGL’s channels in November which averaged 27.38K (English) and 22.27K (Russian) CCV.

  Looking exclusively at Twitch figures is incomplete because ImbaTV and the eGG Network? also worked with PGL? to produce coverage of the Kuala Lumpur Major. However, because of Twitch’s status as the premier esports-endemic platform, statistical comparisons across events from different organizers on Twitch can provide valuable insight.